My Name is Daniel.
I am probably the Product Manager you are looking for.
Welcome to my curriculum vitae.
Key Skills
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Product Discovery
Finding the right problem before committing to a solution, through research, interviews, and a healthy scepticism about assumptions.
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Roadmapping & Prioritisation
Turning strategy into a plan people can actually follow, balancing user needs, business goals, and what the team can realistically deliver.
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Stakeholder Management
Keeping clients and stakeholders aligned, building trust, and managing expectations without losing sight of what actually needs to ship.
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Facilitation
Running sessions that produce real decisions, not just discussions, whether that's a discovery workshop, a roadmap review, or a difficult conversation.
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Leadership
Creating the conditions for cross-functional teams to do their best work, with clear ownership and no ambiguity about what matters.
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Technical Fluency
Enough of an engineering background to have conversations with developers, understand trade-offs, and spot complexity early.
Employment
Product Manager for Foxsoft Ltd.
- Remote / Tamworth
- Jun 2020 - Present
Recognised a critical gap in organisational structure and made the case to the leadership team for a dedicated Product function. Built and led a cross-functional team of ten, spanning product, project management, and engineering, supporting up to nine clients simultaneously. Established the processes and practices needed to drive stakeholder alignment, prioritise the right problems, and deliver consistent outcomes across the portfolio.
Ruby Software Engineer for Foxsoft Ltd.
- Remote / Tamworth
- Jan 2016 - Jun 2020
Built and maintained custom Rails applications for commercial clients, primarily modernising legacy FoxPro business systems. Alongside delivery, I took an active role in requirements discovery and solution design, working directly with clients to understand their needs and translate them into working software. That combination of technical delivery and client-facing discovery work led naturally to moving into product management full time.
Ruby Software Engineer for Intercity UK
- Birmingham
- Nov 2014 - Dec 2015
Part of a Ruby team responsible for building a customer billing and information portal, acting as liaison with legacy Java developers. The portal unified data from multiple sources and gave clients the ability to tailor and generate their own reports, putting meaningful information in their hands without needing to come back to us.
Senior Web Developer for School Stickers
- Birmingham
- Jul 2013 - Oct 2014
Web Developer for Ghost Design
- Leamington Spa
- Sep 2011 - Jul 2013
Education
First Class Honours Degree in Web Development (BSc) from University of Worcester
When I graduated in 2010 I was featured as a success story on the University of Worcester's Web site. The programme developed a strong foundation in software engineering principles, which has underpinned every role since.
Hobbies
I have an interest in running, cycling, and my own health and fitness in general. I've been running on and off since 2015, but picked it up again as a regular habit in 2023 when I joined Chasewater Runners. Since then I've competed in multiple 5k and 10k races, the Stratford half marathon, and an off-road sprint duathlon.
Living in Cannock means I have easy access to the mountain biking single track trails across Cannock Chase, which I ride on a regular basis. But I'm just as happy on my gravel bike riding along greenways such as the Tissington Trail, or along the many miles of canal in the local area.
Fun Facts
- I'm currently building Unknown Tales, an interactive story site where the choices you make shape the narrative. It's a side project that sits at the intersection of writing, game design, and software, and gives me a creative outlet outside of day-to-day product work.
- During my final year at university I was chairperson of the Worcester Ideas Network (WIN), a student entrepreneurship society. Taking on that role gave me my first real taste of stepping into a leadership position and getting people genuinely engaged in something.
- I founded Birmingham.IO and grew it from nothing into a thriving online community for the Birmingham tech scene, sustaining it for three years. An early lesson in product thinking, audience building, and knowing when to ship.
- I later revived the dormant Worcester Source meetup and ran it for two years, wrangling speakers, growing a regular audience, and keeping the momentum going month after month.
- I've had four articles published in HackSpace magazine (issues #13, #22, #25, and #40) and one in .NET magazine. Writing clearly about technical subjects for a non-specialist audience is a skill I've since found invaluable in product work.
- I used to own a CNC machine and made a variety of woodworking projects with it. There's something satisfying about turning a precise set of instructions into a physical object, which probably explains a lot about why I ended up in product.
Certificates
The Facilitator School certificate reflects professional development in running workshops and structured sessions.
The following three come from my role as a volunteer run leader with Chasewater Runners, where I completed the training required to lead and support other runners safely.
Contact
If you like what you see and want to get in touch, you can contact me by telephone on 07887 521 229 or you can email me.



